Last updated: April 30, 2026.
The short version
We never collect your game content. Not the names you enter, not the cards you flip, not the answers you type, not the messages you seal, not the questions you save. That's private play — it lives on your device and only on your device.
We do use a small amount of privacy-respecting analytics (Google Analytics 4, with IP anonymisation and Consent Mode v2) to count page views and understand which articles people enjoy. You can decline this on first visit via the cookie banner — declining doesn't break anything.
No accounts. No ads currently on the site. No selling your data — to anyone, ever. The game content you create is something we couldn't share even if we wanted to, because we never receive it in the first place.
Why we built it this way
These games are about honesty between two people. When you're deciding how to answer a prompt about your deepest fear, or writing a message you don't want your partner reading until morning, or guessing what your partner would say — the last thing that should be in the room with you is a company watching.
So we made sure there isn't one.
We chose the harder technical path — local-first, no backend for your content, no analytics of any kind — because the alternative would have quietly corroded the thing we actually care about: the feeling of being alone with someone you love, saying something real.
We could have collected "anonymized usage data to improve the product." We didn't. We could have run ads on the site. We didn't. We could have asked you to sign up so you'd come back. We didn't. None of that would have made the games better for the couples who play them. Most of it would have made them worse.
What we don't do — at all
- Zero game-content upload. The names you enter, the genders you pick, the level you choose, the cards you draw, the answers you type, the messages you seal, the questions you save — none of it is transmitted to our servers or any third-party cloud. This is enforced architecturally — there is no backend that would receive it.
- No accounts. No signup, no email required, no password, no profile. You just play.
- No selling your data — game or otherwise. Even the small amount of analytics we collect, we don't sell to advertisers, brokers, or anyone else.
- No fingerprinting, no session recording, no Meta Pixel. The only tracking we use is standard Google Analytics 4 page views (covered below), and only after you grant consent.
What we do collect — analytics, transparently
To make decisions about which features to invest in and which articles people are reading, we run Google Analytics 4 with the following configuration:
- IP anonymisation enabled — we receive your country/region but not your full IP.
- Consent Mode v2 — analytics_storage defaults to denied. We only set the GA cookie after you click "Accept" on the cookie banner.
- What's measured: page views, page paths, browser language, country, device type, referrer (where you came from), and built-in "enhanced measurement" events (scroll depth, outbound link clicks). Standard GA4 — nothing custom.
- What's NOT measured: any text you type into the games, any names or genders you enter, any prompts shown to you, any answers you give. Game data lives in your browser's local storage and never enters the analytics stream.
- Retention: aggregate data is retained for 14 months in our GA4 property, after which it is auto-deleted by Google.
- Opt-out: click "Decline" on the cookie banner (first visit). You can also clear site data for unravelcouplegames.com to reset and re-prompt the banner. Or use a browser-level Do Not Track / GPC signal — we honour both.
If we ever add ad networks, sponsored content, or different analytics tools in the future, we'll update this page and re-prompt the consent banner. We won't quietly shift the deal.
What's stored — and where
Everything lives on your device. A few small preferences are kept in your browser's local storage so the site feels less brittle between visits — you won't be asked to re-pick your language every time, or re-confirm 18+ on every page load.
Shared across the site
- Language preference
- Age-gate confirmation (for the 18+ games)
Truth or Dare
- Favorite cards you save
- Custom prompts you add
- Level 3/4 unlock state (so you don't have to unlock each visit)
Heart to Heart
- Favorite questions you save
- Custom questions you add
- Active expansion choices
Sealed
- A small local list of messages you've recently sealed — so you can re-copy a link if you lose it, or confirm who received what. Important: the CONTENT of each sealed message is NOT in your browser storage either. The message itself is encoded into the share link. When the link is gone, the message is gone forever — we have no copy.
Guess Me
- In-progress round state (so a refresh doesn't wipe your session)
- Custom questions you add
You can wipe any of this at any time by clearing your browser's site data for unravelcouplegames.com. We don't hold a mirror of it anywhere.
A note about Sealed
Sealed deserves its own paragraph, because its privacy model is unusual — and we want to be direct about how it works.
When you write a sealed message, the content is packed into the share link itself. We never see it. Our servers don't store it. It exists only in:
1. The link you generate (on your clipboard, or wherever you send it). 2. The recipient's browser, once they open the link after the countdown ends.
If the link is lost — accidentally deleted, never sent, or scrubbed — the message is genuinely irretrievable. Not "difficult to retrieve." Impossible. We have no copy and no way of reconstructing one.
This is deliberate. A message that relies on trust to send is a stronger message. And a message that can't be subpoenaed is also one we'd never be asked to turn over.
Third-party services
Unravel uses a minimal set of third-party services to keep the site running. We've chosen them carefully to keep data exposure as close to zero as possible.
Cloudflare (hosting)
Our site is hosted on Cloudflare Pages. Cloudflare may log standard web request data (IP, user agent, page requested) for security and performance. This is standard for all websites and is not accessible to us in a personally identifiable way. See Cloudflare's Privacy Policy.
Google Analytics 4 (page-view analytics)
We use Google Analytics 4 with IP anonymisation and Consent Mode v2 — see the full disclosure in the section above. By default, no GA cookie is set; the cookie is only created if you click "Accept" on the consent banner. See Google's Privacy Policy.
Google Fonts (typography)
We load a few typefaces (Montserrat, Playfair Display, Caveat) from Google Fonts. Google may record basic browser data when fonts are requested. No cookies are set. See Google Fonts Privacy FAQ.
Tailwind CSS (styling)
Loaded from the public cdn.tailwindcss.com CDN. No personal data is collected.
Unsplash (blog images)
Blog pages show images hosted on Unsplash. Unsplash may record standard web request data when images load. See Unsplash's Privacy Policy.
None of these services receive any of your game data. They can't — we don't have any to give them.
Data we don't share
Because we don't collect your game content in the first place, there's nothing to share with anyone. If a government agency, researcher, marketer, or anyone else requested the names, answers, or messages you entered into the games, we could truthfully tell them: we don't have it. It was never ours to give.
The aggregate analytics we collect (page views, country, device type) is stored in our Google Analytics 4 property under our account — we never resell it, package it for advertisers, or share it with third parties. It exists to inform our own product decisions.
Age requirements
Our four games have different age profiles:
- Truth or Dare — strictly 18+. Contains intimate and adult-themed content. Levels 3–4 have more direct sexual content; Levels 1–2 are softer but still written for adults.
- Heart to Heart — no age gate. Deep conversational questions, no physical prompts. Appropriate for any committed couple who wants to have better conversations.
- Sealed — no age gate at the tool level. The content is whatever you write. What you send your partner is up to you.
- Guess Me — 18+ for the Spicy category. The other three categories (Daily, Inner World, Us) are softer and have no age gate. You pick which categories are in play for each round.
We do not knowingly collect any personal information from anyone. If you have concerns about a minor's use of our service, email [email protected].
Your rights under GDPR, CCPA & similar laws
Because most of what privacy laws protect — your game content — never leaves your device, most of these rights are moot. But for the small amount of analytics we do collect:
- Right to access: the only data tied to you is whatever Google Analytics retains for ~14 months under our property. To request what's there, email us — we'll provide what GA exposes.
- Right to deletion: click "Decline" on the cookie banner and clear your browser's site data. Or email us; we'll trigger a GA data deletion request for any identifiers you can give us (e.g. cid).
- Right to opt out of sale: we don't sell data. There's nothing to opt out of.
- Right to portability: not applicable — local game data is already yours; analytics data is aggregate.
- Right to revoke consent: clear your browser's site data for unravelcouplegames.com to re-trigger the banner, or email us.
Changes to this policy
If we ever update this policy, we'll change the "Last updated" date at the top and, for significant changes, post a note on the home page. We commit to never quietly shifting the privacy model under you.
Contact
Questions about privacy? Want to verify something? Email [email protected]. We read every email — and a real person replies.
The short of it: we count visits, not conversations. Your game content is yours. Now go play.